“Argh! Why can’t I get more clients?” - Most of you would say the same thing if you won’t find clients while your works are outstanding. Maximum Photography agencies are going through the same situation, the only thing they want now is their cell phones to keep ringing.
But why? It’s simply because of poor marketing methods. Can it be improved? Yes, it can be improved; you just need to have the patience that’s all.
You must know the first rule of marketing your service and the rule is that there are no shortcuts but there are methods. There are some simple but effective methods of marketing or creating a demand of your photography service. Try to utilize those simple methods and I assure you that your phone definitely won’t stop ringing.
What are the methods? Aha! I already told you to have patience. Just read this article and I guarantee you that your business will get more clients for sure. Why this article? Because I have sorted out the undoubtedly best Photography marketing strategies for you here. Just read it out and take your business to another level.
What is marketing?
First things first! To know How to do marketing for your service? You need to know what is marketing.
Marketing is the route to the success of your Photography business. It is the way by which you can grab the attention of your clients about your services. As there are other competitors already in this market it will be quite tough for you to reach through the audience you have targeted. So, take a pen plus a paper and note down what you actually need to do for reaching those targeted audiences. Sample photography business plan.
· Communicate – Choose a language that will best suit your service to communicate with your audience
· Exact crowd of community: Decide exactly who your audiences are.
· Consciousness: Communicate and advertise your service in such a way that it increases your familiarity.
· Know who you are? : The most important thing is to know what is unique about your services than the others, highlight your unique photography business ideas.
After planning what to do? You need to know How to do it? Next tips will be on how to do it. So, just grab your seats and enjoy the journey of scrolling this page.
1. Construct a place for them to stopover
Build a place to showcase your services, so that the clients can see what you serve. Generally, for online photography businesses, it is a website or a blog. Design your pages with photos relating to your business, give specifications of what you are offering and what are your previous achievements. Highlight your brand name as much as you can, it will increase awareness about your company among the audiences.
2. Word of Mouth method
This is one of the most effective methods of advertising. Suppose you read an article about a photography agency which stated that they had the best photographers available in their company and their works are outstanding. On the other hand, one of your friends said that there is another photography agency whose work is much better than those in that article. Which agency would you choose? Obviously, the one that your friend suggested.
This type of advertising your friend did for that Photography Company is called word to mouth advertising. It is the most effective method of advertising. Use the name of your company everywhere you go spread it as much as you can then you will be able to reach your audience and will get more clients.
3. Perform Your SEO
Most of you must have heard this word SEO. What is it? It is the method of writing an article, with specific keywords for your website or blog, in an optimized way so that Google or other search engines can easily identify your website and rank it higher in the search lists. Methods of writing an effective SEO article are –
· Make use of keyword aiming to obtain more audience
· Advance your website’s loading time so that the audience doesn’t need to wait long.
· Keep updating the website blogs keep it fresh. Readers like new articles.
· Get a hold of backlinks; they will increase the rating of your website. A quality backlink will help your website reach among the best search results on Google
4. Via offline endorsement
You can advertise your services offline too. These offline methods are helpful too; it grabs the attention of a lot of clients. Some useful offline methods are –
· Make company cards and recommend them to clients and associates
· Create a good relationship with your customers
· Astonish your customers by providing them offers with lower costs.
· Provide discounts for regular and old clients, it grows the brand loyalty of your customers.
5. By means of Flipsnack
Flipsnack is an online company that designs Magazines, brochures, leaflets, presentations, and flipbooks for your company. They design it at fixed costs. The designs are according to the specifications you provide them. They look more attractive as well as they are also of great quality.
Use predatory pricing methods to destroy the other competitors from the market and publish them in your brochures or leaflets via Flipsnack. Great design with cheap prices, will grab the attention of the clients easily.
6. Via public Media
The ways of communication and advertising has developed a lot from before, mostly after the invention of various social media websites and applications. How to promote photography business online via social media? It’s easy as well as entertaining. Some of the effective tips are :
· Post frequently on your Facebook page – Facebook is one of the most used websites in the world. Many audiences are available here; almost everyone in the world has Facebook accounts. If you keep updating your page frequently and share your posts via your account or other friends account it will reach the desired audience and client number will increase.
· Tagging – The best way to spread your business through Facebook and other social media is to TAG your clients and the clients of the competitors. In this way, the client will receive notifications about your photography business.
· Advertise your website – Another way is to share your website link on your post or in other client’s comments. It unintentionally grabs the client’s attention.
· Use Instagram: Instagram is another source of finding clients. It is also a social media, with lots of interested clients, all you have to do is aware them of your business.
· Just Follow them: Instagram has a great feature called the Follow button. If you press this button, you can follow the top photography companies and their clients. By following them, you can grab their attention easily.
7. Via group association
Networking is very popular nowadays; quantity of network describes the hold of the company. Building networks is easy. Some of the tips for creating a network and spreading your business name are:
· Connect with associate photographers on photo communities
· Present your work to further photography blogs to gain a more interested audience.
· Join with experts who can endorse you.
8. E-Mailing
Most widely used technique for marketing your service is E-mail. Everyone has an email account some have two or more. E-mail is a cheap source of advertising but very effective. There is innumerable audience or clients out there using their emails, suddenly your mail will pop up in their inbox and most of them will check that out. In this way, you can get more clients. You must be thinking How to use e-mail for advertising? Well follow these tips for it:
· Assemble email list – create a list of the audiences you want your email to reach out.
· Send information sheet – Send those e-mail contacts on the information sheet of your company with the best photograph samples.
9. By means of advertising
There are lots of medium of advertising, choose the best method for your type of business and use them to advertise your photography business. Decide the best medium by inspecting the cost and number audience it will reach. The greater the exposure of the advertisement the greater number of audience it will grab.
10. Join photo competitions
Every day new photo competitions are taking place. Join these competitions and try to win it. In this way, people will get to know your name which will indirectly benefit your photography business.
